Cases

From Cookie-Based to Telecom ID–Driven Data Monetisation

Kyivstar transitioned data monetisation from a third-party cookie setup to a telecom-based identity infrastructure powered by myGaru, increasing addressable reach, enabling cross-channel activation and activating interoperability with other data vendors.

Tapping Telecom Data for Audience Accuracy Beyond Google Analytics

Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta.

Granular Audience Analytics for Media Content Segmentation

myGaru powered analytics solution, Nexinsight, enabled deep, cookie-free analysis of audience behaviour per content category for a leading publisher, unlocking new monetisation insights and improving traffic acquisition campaign performance.

Emotion-Driven Targeting with Data-Enriched Segments

Forbes Ukraine leveraged Wantent’s emotional AI and myGaru’s technology to launch creative campaigns precisely matched to audience segments built from anonymised telecom data, enabling emotion-driven personalisation and deterministic activation, without cookies and brand-side integrations with data vendors.

Cookie- and Email-free Traffic Enrichment for Programmatic Supply

Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers.

Embedding Cookie-free Analytics and Advertising Services into a PSP Provider’s Platform

The myGaru platform enabled payment solution provider Tranzzo to embed analytics and advertising services directly into its merchant interface, allowing clients to analyse and retarget users who completed purchases via Tranzzo’s payment form.

Unlocking Retail Receipt Intelligence for FMCG Campaigns

Deep Loyalty connects banks and retailers to enable receipt-level analytics and customer profiling. By integrating with myGaru, the platform unlocked anonymised access to over 60 million monthly receipts — enabling FMCG brands to measure campaign performance, while opening up new revenue stream for retailers.

Seamless Telecom-Powered behaviour Analytics

DeepLoyalty connects banks and retailers through anonymised purchase receipt delivery, where DeepLoyalty helps retailers to profile receipts without needs for customer authentication and loyalty cards. By integrating with myGaru, the platform enabled retail clients to activate high-precision telecom-powered audience analytics.

DSP driven by unified telecom-powered data signals

Global Digital is a programmatic agency providing access to telecom-powered audiences for leading advertisers and agencies. By integrating myGaru, the company connected Ukraine’s three largest telecom networks into a single activation hub. This enabled streamlined, cookieless campaign activation across the national telecom infrastructure — with full privacy compliance.

Cross-retailer data collaboration without competitive risks

Using myGaru, Global Digital created a single audience segment combining audiences from multiple retailers — with safeguards that prevent targeting any specific retailer’s customers. That created unique offering for Global Digital DSP as well as a new data monetisation stream without any direct integrations and investments from Global Digital.

Insight-Driven Media Planning for a High-Intent Shopping Audience

Hotline is one of Ukraine’s top e-commerce comparison platforms, visited by millions of users each month. By integrating with Nexinsight and myGaru’s telecom-powered analytics, Hotline gained a deeper understanding of its user base — revealing a high-intent, high-income audience. The resulting segmentation empowered Hotline to prove audience quality to advertisers and refine internal analytics for stronger campaign performance.

Cookieless traffic enrichment for native ads platform

MGID is a global native advertising platform serving over 32,000 publishers across multiple regions. By integrating myGaru’s telecom-powered ID solution, MGID enabled precise audience targeting on browsers with restricted third-party tracking. This allowed MGID to restore targeting across Safari and other restricted environments — boosting publisher monetisation.

Telecom-powered behaviour analytics for publishers

Nexinsight is a Ukrainian analytics platform focused on audience analysis and ad campaign measurements. Through its partnership with myGaru, the company was able to collaborate with highly sensitive data vendors such as telecom and healthcare providers while maintaining strict privacy requirements. Through myGaru, Nexinsight enabled secure collaboration with telecom and healthcare vendors, combining sensitive data with internal insights to activate privacy-first analytics at scale.

Audience analytics upgrade through telecom-powered audience analytics

TAVR Media, Ukraine’s largest national radio group, partnered with Nexinsight to deepen its understanding of online audiences and boost advertising efficiency. The project enhanced ad targeting accuracy and helped TAVR unlock actionable insights for both commercial and editorial teams.

Cookieless Retargeting and Audience Analytics driven payment Transactions data

Tranzzo, a leading Ukrainian payment provider serving over 3,000 online merchants, partnered with myGaru to integrate anonymous post-purchase audience analytics directly into its merchant dashboard. The solution enabled cookie-free segmentation and telecom-powered retargeting — unlocking incremental value from every transaction.

Bridging TV and Mobile: Real-Time Attribution for CTV

CTV advertising vendor Vidzone, thanks to its integration with myGaru, was able to link TV exposures with users’ exposures and actions on mobile devices, which increased the value of CTV impressions and opened access to performance ad budgets.

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