Next-gen advertising on telecom-grade identity

Up to 95% of website visitors remain anonymous and cannot be identified by brands, limiting data collection for marketing purposes, according to NetcoreCloud’s analysis.

The telecom-powered CDP operates without cookies, device IDs or emails, enabling the recovery of previously unidentifiable traffic and the capture of user actions across business digital properties.

“Many corporate groups still rely on multiple, legacy systems for CRM, billing and analytics, creating interoperability challenges and significantly reducing speed to insight.”

— Deloitte Insights

A unified data backbone that connects to any CRM, unifying offline CRM data with online behaviour across digital properties captured with telecom signals.

“Your first-party data is the backbone of AI-powered growth – but only if you connect and activate it across channels, break down the silos and deliver behaviour-driven insights in real time.”

— Forbes

With seamless integration into AI tools, the myGaru CDP lets businesses effortlessly activate AI-powered business intelligence.

Licensing fees for enterprise CDPs typically range from $200K to $1.5M per year, making them inaccessible to small and mid-sized businesses.

myGaru does not charge for CDP usage. The platform is free, and businesses pay only for the data vendor insights, identity services or media buying they actually use.

“Privacy regulations have reduced access to third-party data and increased blind spots in customer understanding.”

— McKinsey Digital

The myGaru Data Clean Room connects businesses with accurate, interoperable data insights from telecom operators and other integrated data vendors.

Most organisations still struggle to unify data that sits across multiple vendors, creating significant fragmentation that limits the value of advanced analytics, according to McKinsey & Company.

The myGaru DCR uses telecom identity signals to merge siloed IDs into a unified workspace, making cross-vendor data usable through straightforward SQL-type queries.

According to London Economics, businesses incur significant legal and regulatory costs, including extensive compliance time, when entering data-sharing partnerships.

With myGaru Data Clean Room as a centralised collaboration hub, a single myGaru compliance replaces bilateral legal work, opening scalable collaboration with every connected vendor.

57% of customer interactions now occur outside brand-owned channels, where unstructured touchpoints create fragmented experiences that brands often fail to consolidate into a cohesive user journey, according to a Salesforce report.

The myGaru data clean room unites brands’ first-party data with anonymised retail-partners interaction and sales data, providing a unified view of the customer journey.

“The cost of running data clean rooms is pricing smaller agencies, brands and publishers out of using the privacy-preserving technology. 62% of users spent a minimum of US$200,000 on the technology, while 23% spent upwards of US$500,000.”

— IAB Survey Summary

With no licence or retainer fees, the myGaru DCR removes upfront barriers to entry. Businesses pay only for the data vendor-priced insights they choose to consume for audience analytics and ad targeting.

“22% of all online ad spend is lost to ad-fraud in 2023.”

— Juniper Research

The telecom-powered myGaru ID delivers ads exclusively to verifiable individuals — mobile network subscribers and fixed-line broadband households.

“Only 29% of web traffic is available for targeted advertising via 3rd-party tracking.”

— NAB Pilot / Borrell Associates

Using telecom signals, myGaru recovers non-identifiable, underpriced traffic and turns it into enrichable inventory, helping brands lift marketing performance and ROI.

“Nielsen’s meta-analysis shows campaign frequencies ranging from 1 to over 48 exposures — highlighting severe over-exposure and diminishing returns.”

— Nielsen

myGaru’s telecom-powered ad serving provides deterministic frequency capping, ensuring precise control of impressions per person and avoiding wasted spend.

“Omnichannel excellence is now a prerequisite for growth. Companies that master seamless cross-channel experiences outperform competitors in both revenue and customer retention.”

— McKinsey & Company

With telecom-grade ID, myGaru links web, apps, addressable TV, socials and various retail media into one integrated omnichannel journey.

“71% of consumers expect companies to deliver personalised interactions across every touchpoint, and 76% expect consistent experiences across departments.”

— Salesforce

With the myGaru ID, ads can be personalised using telecom, retail and other vendors’ data available through the myGaru Clean Room.

“Disconnected customer journeys reduce marketing efficiency and make it difficult to attribute impact across channels.”

— Accenture

With myGaru’s telecom signals, every ad delivery is linked to a deterministic dataset of real recipients, unlocking unmatched agnostic attribution and deeper analytics.

“Cross-channel measurement remains one of the industry’s most persistent challenges. Identity fragmentation prevents marketers from understanding reach and frequency.”

— IAB Europe, Research on Identity & Measurement (2022)

With telecom-powered ad delivery signals matched to CDP user-action signals, myGaru provides measurement far beyond clicks — delivering a full, deterministic performance loop.

41% of companies struggle to integrate clean-room outputs into their existing optimisation and analytics workflows, making accurate measurement difficult even when a DCR is in place, according to the Skai review report.

As an end-to-end solution combining telecom ID with a data clean room, myGaru enables advertisers to use real-time retail sales data for precise campaign measurement and optimisation.

“Measurement is still one of the greatest challenges for TV advertising, especially in rapidly evolving CTV / addressable formats.”

— Forbes

By unifying household and mobile IDs, myGaru solves the non-clickable nature of CTV ads by linking TV exposures to real purchases and mobile user actions, enabling true performance marketing in CTV.

Retail network fragmentation remains a major hurdle, as the lack of cross-network measurement makes it extremely difficult for brands to compare ROI or evaluate performance across retail media platforms, according to eMarketer.

myGaru ID enables cross-retail-media-network attribution and measurement, helping brands improve advertising efficiency while supporting the continued growth of retail media.

“A lack of consistent and granular measurement remains one of the biggest barriers to out-of-home investment.”

— IAB / PwC OOH Advertising Report

Telecom geo-data in the myGaru Clean Room works seamlessly with the myGaru ID, enabling advertisers to choose OOH placements by real audience relevance and measure performance by linking offline ad exposure to digital user actions.