Digital Sovereignty and Growth

Digital advertising accounts for 0.5–1.6% of national GDP, yet the majority of this revenue is extracted by a handful of Big Tech platforms with dominant market power.

By using telecom networks as the basis for a national advertising ID, myGaru anchors digital advertising inside the national economy, redirecting value creation to domestic businesses.

“Data access and sharing is estimated to generate social and economic benefits worth between 0.1% and 1.5% of gross domestic product (GDP) in the case of public-sector data, and between 1% and 2.5% of GDP (in a few studies up to ~4% of GDP) when also including private-sector data.”

— OECD

As an independent data intermediary, myGaru provides a federated national data infrastructure where telecom, retail and other domestic datasets interoperate with transparent vendor-level compensation for each authorised use.

The absence of a unified identity standard has created deep silos between national data vendors. Although ID is essential for utilising data, incompatible identifiers prevent sectors from working together and block the development of a truly national data economy.

myGaru unifies fragmented national datasets by using telecom-verified identity signals to resolve silos and enable secure, cross-sector data collaboration within a single trust framework.

The use of static identifiers such as emails or phone numbers exposes businesses to uncontrolled downstream data reuse, creating unacceptable risks that deter them from participating in data collaborations.

myGaru eliminates static IDs in favour of session-based ID with per-use decryption, while its cryptographic auditing mechanism, based on technology proven in the battlefield management system of the Ukrainian Army, ensures every data interaction is transparent and verifiable.

The high cost and operational burden of developing first-party data capacity reinforce structural inequality, enabling large firms to dominate data value chains while SMEs are locked out of innovation and dependent on overpriced Big Tech monopolies.

With free and low-barrier access to national first-party data tools, myGaru enables SMEs to compete on equal footing with large enterprises, expanding innovation capacity and reducing reliance on external digital monopolies.

Complex privacy requirements and bespoke legal agreements for each data partnership create structural barriers that deter companies from collaborating, even when doing so would generate clear economic and operational value.

myGaru provides a unified compliance and integration framework: once a business completes a single onboarding, it can collaborate securely with all connected data partners without repeated bilateral legal processes.

Cross-border data transfers are increasingly restricted worldwide, yet governments remain constrained in their enforcement capacity because domestic businesses depend on foreign Big Tech platforms for advertising, analytics and identity infrastructure.

myGaru provides locally governed infrastructure for the full advertising and behavioural analytics cycle, offering a sovereign alternative to Big Tech and enabling governments to enforce national data and security standards effectively.

The ad market relies on static identifiers (emails, cookies, device IDs, phone numbers) that, by design, prevent control over downstream data reuse, exposing national data flows to unchecked foreign exploitation.

myGaru links telecom infrastructure with the ad-tech ecosystem to establish a nation-wide, session-based identity standard that enforces controlled data use and introduces decentralised identity, giving each citizen multiple securely authorised IDs per business.

Existing cookie consent pop-up mechanisms allow foreign companies and intelligence services to harvest citizens’ data without meaningful limits, exposing the nation to espionage and influence operations.

A national telecom-verified identity layer, connected via myGaru to the adtech ecosystem, provides the foundation for a sovereign consent framework that stops uncontrolled data flows to foreign actors.

National media are steadily losing popularity to foreign platforms, which enjoy structural advantages in personalisation, audience understanding and monetisation capacity, limiting local publishers’ ability to retain users and fund higher-quality services.

myGaru links telecom and other national data sources directly to domestic media, enabling publishers to better understand and retain their audiences while creating the conditions for higher advertising revenues per visitor.

“Phone numbers and email accounts are core enablers for identity fraud, account takeovers and social engineering attacks.”

— Europol

By introducing a nationwide telecom-verified identity natively integrated into a federated data infrastructure, myGaru creates a superior mechanism for preventing fraud and online scams across the national digital environment.

“51% of public-sector organisations cite lack of a data and digital transformation strategy as a barrier; 45% say their data infrastructure is inadequate; and 62% claim privacy and security concerns limit their ability to adopt advanced data analytics.”

— EY

myGaru unlocks real-time behavioural and economic intelligence for governments, enabling data-driven policymaking while removing the integration, cost and compliance burdens typically associated with multi-party data collaboration.

“Children and adolescents are still regularly exposed to the digital marketing of many unhealthy products such as alcoholic drinks, HFSS foods, tobacco, and electronic nicotine-delivery systems.”

— WHO

Telecom-verified identity integrated into adtech enables effective governance of digital marketing, preventing exposure for children and other vulnerable groups while providing a transparent, easy-to-implement mechanism for all market participants.

“Governments face unprecedented challenges in public communication as information ecosystems become more fragmented, digitalised and vulnerable to manipulation.”

— OECD

myGaru overcomes digital fragmentation, giving government a unified, telecom-driven mechanism for high-precision public communication.

“The EU’s ability to develop and deploy trustworthy AI depends on access to high-quality data. Excessive reliance on non-European platforms poses economic and security risks.”

— European Commission

myGaru creates a trusted, interoperable data environment that brings together telecom, retail and financial signals, ensuring nationwide access to high-quality data essential for national competitiveness in the AI era.

“Data complexity and lack of readiness remain the top obstacles, with 79% of organisations saying they cannot fully leverage AI because their data is too siloed or not in the right format.”

— IBM

myGaru-enabled data backbone allows businesses to unify fragmented datasets into a coherent, AI-ready foundation — without the cost burdens of conventional enterprise solutions.

“AI-driven recommendation and assistant systems risk reinforcing the gatekeeper power of large platforms, allowing them to steer consumer choice and restrict market contestability.”

— European Commission

myGaru enables telecom-verified AI assistants accessible across all local publishers, ensuring personalised, context-aware distribution within an open market model where no single platform controls access.

“Governments are making significant investments in AI infrastructure, yet many lack clear use cases or coherent strategies for applying these capabilities in public services.”

— OECD

By preparing businesses with a unified data infrastructure for AI-enabled B2B services and powering national AI assistants across consumer channels, myGaru creates the conditions for scalable use cases that drive sustained demand for sovereign AI capacity.