MGID is a global native advertising platform serving over 32,000 publishers across multiple regions. By integrating myGaru’s telecom-powered ID solution, MGID enabled precise audience targeting on browsers with restricted third-party tracking. This allowed MGID to restore targeting across Safari and other restricted environments — boosting publisher monetisation.
- Name
- MGID
- Headquarters
- California, USA with offices across Europe and the APAC region
- Founded
- 2008
- Industry
- Native Advertising / Programmatic Platform
- Merchant Reach
- 32,000+ publishers and advertisers 850M+ monthly users
- Notable Clients
- Ubisoft, Toyota
Challenge
To remain competitive in an ecosystem shifting away from third-party cookies, MGID needed a scalable solution for user recognition across Safari and other privacy-focused browsers. The goal was to enhance targeting accuracy and maintain performance—without sacrificing user privacy or violating regulatory standards.
Solution
MGID integrated myGaru’s telecom-driven ID module into its targeting engine, enabling seamless traffic recognition without cookies or persistent identifiers. The solution leveraged real-time telecom signals to classify users into behavioural profiles. Campaign activation was executed through MGID’s platform using these telecom-powered identifiers, unlocking audiences that were previously unreachable via standard tracking. All data processing was conducted under myGaru’s privacy-preserving infrastructure, ensuring GDPR compliance by design. As a result, MGID expanded its effective reach, improved campaign performance in cookieless environments, and solidified its positioning as a privacy-first advertising provider for publishers.
Outcomes
Increased traffic enrichment
Unique offering for publishers
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