Facing market saturation and shrinking ad revenues, Bidmatic integrated with myGaru to enrich traffic from Safari and other cookie-restricted browsers. The telecom-based ID enabled post-cookie targeting, increased win rates against Google, and opened new monetisation paths for over 1,000 publishers.
- Name
- Bidmatic
- Headquarters
- Delaware, USA
- Founded
- 2021
- Industry
- AdTech / Programmatic Infrastructure
- Merchant Reach
- 5,000+websites, 5B+ monthly impressions
Challenge
Despite its dominant position in Ukraine’s header bidding market, Bidmatic faced limited room for growth. With over 1,000 publishers onboarded — including 8 of the top 15 — the company had saturated the local supply landscape. Concurrently, wartime pressures were reducing ad income across the board, prompting the need for new revenue levers for publisher sustainability.
Solution
Through a quick and seamless integration with myGaru, completed in under an hour, BidMatic unlocked the ability to enrich traffic from Safari and other cookie-blocked browsers, segments traditionally unreachable by AdTech. By leveraging telecom-driven identification, BidMatic enhanced its header bidding product, winning a larger share of auctions against Google. This resulted in significantly boosting monetisation outcomes for publishers connected to BidMatic’s header bidding solution. Moreover, Bidmatic positioned itself as post-cookie solution and consequently has achieved a new competitive boost, leading to growing onboarding requests from publishers.
“myGaru ID was easy to implement and fully compatible with standard prebid ID modules. The almost 50%+ uplift in enriched traffic is impressive. With more Ukrainian telecom providers expected to join the ecosystem, we see strong potential for this to positively impact publisher revenues across the ukrainian media market.”
Ivan LiashokCEO, BidmaticOutcomes
47% increase in enriched traffic
Increased Win Rate vs Google
Increased demand from publishers
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