Individuals
The human-centric revolution of the digital era
Use telecom signals to boost your ad returns and turn your DSP into a complete data and activation platform.
Online privacy & anonymity
Your telecom as your privacy shield online
Traditional Web
Real-world identity
Emails, phone numbers and cookies make it easy to link your online activity directly to you in real life.
myGaru-powered Web
Anonymised by Telecom
Your telecom hides who you are before anything else happens, so even myGaru cannot identify you in real life.
Traditional Web
Endless tracking
Static IDs allow anyone to track your online behaviour and build a detailed profile about you.
myGaru-powered Web
No digital footprint
Each time you go online, you get a new ID that only works in that moment. Even if attackers get it, it is useless for tracking you.
Traditional Web
Data exposure
Your information is copied between hidden businesses you never see or approve, creating endless data exposure.
myGaru-powered Web
Blocked data-sharing
myGaru creates a different ID for each online service you use, preventing companies from sharing or combining your data.
Traditional Web
Data lookup
Your email or phone number is a key that unlocks information about your behaviour, location and other sensitive data.
myGaru-powered Web
Group insights only
Businesses can only work with groups of people who share common traits, so no one can look up or analyse you as an individual.
Traditional Web
Hidden companies
Your data is handled by many hidden companies you never see, so your privacy rights are rarely respected.
myGaru-powered Web
Privacy rights enforcement
myGaru leverages your privacy rights for you, forcing hidden companies to delete your data and stop misusing it.
Consistent personalisation
Enjoy seamless personalisation wherever you go online
Traditional Web
Fragmented experience
Online services know only small pieces about your preferences, so content never feels truly personalised.
myGaru-powered Web
Endless personalisation
Your telecom-based identity enables seamless content personalisation that stays ahead of your expectations.
Traditional Web
Ad frustration
You often see ads that have nothing to do with your interests, which makes online advertising frustrating.
myGaru-powered Web
Ads that help
Advertising becomes genuinely relevant and starts helping you with timely and useful offers, without invading your privacy.
Traditional Web
Locked in
You stay with one service because it knows you, making it hard to leave even when better options exist.
myGaru-powered Web
Data portability
Your telecom helps you move your preferences between services, giving you real freedom of choice online.
Traditional Web
AI lock-in
You get used to one AI assistant that knows a lot about you, making it hard to switch without starting from scratch.
myGaru-powered Web
AI freedom
Your AI context is securely stored by your telecom, allowing you to switch between AI services without losing personalisation.
You in control
You decide how digital works for you
Traditional Web
Deletion illusion
Even after deletion, data tied to your email or phone number can still exist and be used.
myGaru-powered Web
Deletion enforced centrally
Session-based IDs let myGaru enforce your data deletion instructions centrally, beyond the control of businesses.
Traditional Web
No control
Because the same static ID follows you everywhere, your profile is created by tracking, not by your choices.
myGaru-powered Web
Explicit control
You define your profile yourself, and session-based IDs ensure your decisions are applied across services and ads.
Traditional Web
Passive role in shaping desires
You are placed in a passive role where ads constantly influence what you want and how you act.
myGaru-powered Web
You decide what you want
You have unified control to set your priorities and goals, so advertising adapts to what matters to you.
Traditional Web
Intrusive cookie pop-ups
You are repeatedly forced to accept intrusive cookie pop-ups, often leaving you with no real choice but to allow data collection.
myGaru-powered Web
Unified consent control
You manage your consent once through your telecom, without repeated cookie pop-ups across websites.
Traditional Web
AI is out of control
AI evolves faster than people can follow, while its influence on your behaviour keeps growing beyond your control.
myGaru-powered Web
Human-centric AI
Your telecom keeps AI aligned with your goals, ensuring a lasting influence on how it works around your priorities.
Kids Care
You decide how digital works for you
Ad protection
Keep your child protected from harmful advertising directly at the internet connection level.
Shaping priorities
Set clear priorities for what kind of offers and content your child is exposed to.
Child privacy
Protect your child from data collection and online tracking, reducing exposure to digital crime.
Parent-guided AI
You set the goals for how AI interacts with your child, so it supports well-being, not engagement or corporate goals.
Digital avatar
Shape your behavioural profile and influence how advertisers and digital services see you online.
Frequently Asked Questions
Where is my data stored within myGaru?
myGaru does not control or store user data. It is software used by businesses to store and privacy-centrically activate customer data. All data remains on the premises of those businesses (or their chosen service partners) that the user interacts with.
How does myGaru differ from other ad tech companies in terms of user privacy?
Unlike traditional adtech services, myGaru operates in a closed loop where user anonymisation is telecom-enabled by design. Instead of enabling behavioural data collection that compromises privacy, myGaru provides cohort-based analytics on specific behavioural profiles of user groups — never on individuals.
How does myGaru make money?
myGaru earns technical commissions from businesses that use its technology for anonymised cohort analytics about groups of people and privacy-centric advertising targeting — with full protection of user privacy at all times.
How can I access myGaru’s digital identity management features?
The scope of myGaru features available to subscribers is determined by their telecom operator. To access the full set of services — including digital identity management — choose an internet service provider that offers the relevant myGaru functionality.
How does myGaru’s legal service for protecting user privacy work?
A user provides myGaru with consent to exercise their lawful privacy rights. myGaru then acts on the user’s behalf to remove their information from hidden data brokers, issuing formal requests under data protection regulations and verifying compliance through discreet test requests to third parties. The service also contacts major advertisers to prevent the use of the user’s data from questionable sources. As a last resort, myGaru may initiate collective legal actions against severe violators of user privacy, with any awarded compensation directed to the protected users.
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