Retailer

Telecom-powered growth for retailers

myGaru turns fragmented online and offline signals into actionable retail data, securely connected to brands and media through telecom ID.

Advantages

Email- & cookie-free retargeting for abandoned carts

Deep telecom-powered customer insights

Data backbone built for real-time action

Data monetisation & audience extension with telecom-driven scale

Closed-loop measurement powered by telecom signals

All-in-one platform

turning retail data into business growth

Margin Growth, Monetised Data Intelligence, Incremental Media Revenue, Scalable off-site Revenue

Core Business

A telecom-powered data foundation that expands first-party signals and drives higher profitability across core retail operations.

Challenge

“Retailers struggle to link media spend to real business outcomes.”

— PwC

Solution

myGaru improves marketing ROI by turning underpriced traffic into premium audiences with telecom-verified, fraud-resistant measurement.

Challenge

“Customer-level data is critical for improving forecast accuracy and reducing inventory waste.”

— PwC

Solution

A broader share of sales becomes attributable to individual customers through myGaru’s telecom signals, QR-based checkout and bank-linked payments.

Challenge

“Retailers frequently over-incentivise customers who would have purchased anyway.”

— BCG

Solution

myGaru enables selective retention strategies by combining telecom-based income insights with traffic analysis related to competitor visitation.

Challenge

“Most cart abandonment recovery programs only reach logged-in users.”

— Baymard Institute

Solution

Abandoned carts from non-logged-in visitors become reachable through telecom-powered identity across devices.

Challenge

“Disconnected online and offline data remains one of the biggest barriers to personalisation and efficiency.”

— Deloitte

Solution

A telecom-powered CDP unifies digital behaviour and ERP/CRM data into a single interoperable identity backbone.

Challenge

“Personalization is a force multiplier — and business necessity — one that more than 70 percent of consumers now consider a basic expectation.”

— McKinsey & Company

Solution

Personalised experiences are enabled from the first interaction, using telecom-based behavioural insights.

Challenge

“Assortment decisions increasingly depend on behavioural insights.”

— Nielsen

Solution

Assortment planning is informed by myGaru’s telecom-derived behavioural and interest data, not sales history alone.

01/06

Retail Media

Telecom signals increase scale, ad relevance and measurement accuracy across retail media.

Challenge

“Data fragmentation remains one of the biggest barriers to scaling retail media.”

— McKinsey & Company

Solution

myGaru expands the share of usable first-party data by profiling online audiences through telecom signals and linking in-store purchases via bank-linked payments and QR codes at checkout.

Challenge

“Retail media budgets scale when networks support upper-funnel objectives.”

— BCG

Solution

On-site and off-site brand awareness campaigns become measurable beyond clicks through telecom-verified exposure and transparent brand-lift measurement.

Challenge

“Operational complexity restricts access to retail media for smaller brands.”

— PwC

Solution

The myGaru self-service DSP can be integrated into RMN brand interfaces, enabling independent audience selection and campaign activation.

Challenge

“Poor frequency control leads to diminishing returns in retail media.”

— IAB

Solution

Telecom-level identity from myGaru enables strict frequency control across onsite and offsite placements.

01/06

Audience Extension

Out-of-the-box solution with unmatched reach through a telecom-powered ID connecting retail data across off-site ad channels.

Challenge

“Identity match rates remain the primary constraint on scaling audience extension.”

— McKinsey & Company

Solution

A single universal identity spans retail data collected in myGaru CDP and omnichannel activation across in-app, web, CTV, social and messaging.

Challenge

“CTV, in-app and open web are critical to full-funnel media plans.”

— IAB

Solution

Using myGaru ID, audience extension scales across in-app, open web, CTV and messaging channels, unlocking inventory far beyond walled-garden extensions.

Challenge

“Verification remains a critical requirement for premium media investment.”

— PwC

Solution

Telecom-powered ad delivery to subscribers enables independent verification of exposure at the network level.

Challenge

“Closed-loop measurement is essential for scaling off-site retail media.”

— BCG

Solution

Telecom-verified ad exposure segments within myGaru support closed-loop measurement against online and offline outcomes.

Challenge

“Lack of interoperability with existing DSPs is cited by agencies as a key barrier to scaling off-site retail media spend.”

— IAB Europe

Solution

myGaru’s DSP is already used by leading agencies to leverage telecom identity and data, enabling retailers to activate their audiences for extension without introducing a new buying platform.

Challenge

“Data leakage remains a concern in open programmatic ecosystems.”

— IAB

Solution

Audience activation avoids data leakage by using session-based telecom identity, keeping data inside the myGaru clean room while DSPs handle bidding only.

01/06

Data Collaboration & Analytics

An easy-to-use, network-driven data ecosystem with built-in billing for scalable retail insight monetisation.

Challenge

“Data clean room collaborations frequently suffer from low overlap between partner datasets due to fragmented identifiers, limited authentication and inconsistent identity resolution. As a result, many clean room use cases remain statistically weak or commercially unattractive.”

— McKinsey & Company

Solution

Match rates are structurally improved by using telecom-powered identity on both retailer and brand sides, while myGaru simultaneously increases the share of profiled retail data through POS QR capture and bank-linked payment identity.

Challenge

“Traditional analytics workflows rely heavily on file transfers, offline data joins and post-campaign analysis. This leads to insight latency measured in days or weeks, limiting the ability to act on results in near real time.”

— Deloitte

Solution

Time-to-insight is reduced from days or weeks to near real-time, as myGaru provides a single, natively integrated platform where data ingestion, analytics, and activation run within one secured system.

Challenge

“While data clean rooms promise secure collaboration, the technical effort required to onboard data sources, manage schemas and maintain pipelines remains a key barrier to broader adoption.”

— Deloitte

Solution

Integration effort is minimised because myGaru operates as an out-of-the-box platform with a unified telecom-powered identity layer, removing the need to map or reconcile identifiers between retailer and brand datasets.

Challenge

“Legal and compliance complexity remains a major obstacle to data sharing across organisations.”

— Deloitte

Solution

Repeated contracting and privacy reviews are eliminated through myGaru’s network-based collaboration model, where a single onboarding unlocks collaboration across all connected retailers, brands, and telecom data sources.

Challenge

“Single-source data limits the depth of consumer insights available to brands.”

— Nielsen

Solution

Analytical depth is expanded by combining retailer transaction data with telecom-derived behavioural and interest signals, while myGaru’s network effects create synergy across smaller retailers.

Challenge

“Advanced analytics tools often fail to scale because they rely on scarce data science talent rather than business users.”

— McKinsey & Company

Solution

Operational complexity is reduced through myGaru’s intuitive no-code, business-friendly interfaces, enabling commercial and marketing teams to operate clean room use cases without engineering skills.

Challenge

“Upfront licensing costs slow adoption of data collaboration tools.”

— PwC

Solution

Adoption barriers are removed as myGaru requires no upfront licence fees, operates on a transaction-based model aligned to monetised outcomes, and provides built-in billing and financial reporting.

01/06

Unified myGaru ID unlocking the full value of first-party data

Unified myGaru ID: Web, In-App, CRM, In-Store QR, Bank-Retail and Household ID — up to 8× more actionable retail data

Why is myGaru’s Clean Room unlike any other?

01

Supreme interoperability

Fragmented identity systems across vendors lead to poor match rates and lost value — myGaru’s telecom-based identity restores full interoperability.

02

Online-to-Offline bridge

myGaru links telecom-grade identity with precise geo-data, enabling privacy-safe online-to-offline commerce at scale.

03

Exclusive ad inventory yield

Inventory out of Big Tech’s reach is turned into high-performing ad space through myGaru’s telecom-powered ID (email-, cookie-free) and retailer data pairing.

04

Synergy with telco data

The value of retail data grows when enriched via myGaru with telecom-grade and other vendors’ behavioural signals.

05

Per-impression monetisation

Built-in flexible billing with granular pricing settings and transactional payouts for every ad served using retail data powered by telecom ID.

06

Blockchain-verified access logs

Verification of every data interaction through a cryptographic audit trail, anchored in decentralised consensus.

Investment-free Activation

Cases

Embedding Cookie-free Analytics and Advertising Services into a PSP Provider’s Platform

The myGaru platform enabled payment solution provider Tranzzo to embed analytics and advertising services directly into its merchant interface, allowing clients to analyse and retarget users who completed purchases via Tranzzo’s payment form.

View Case

Cases

Tapping Telecom Data for Audience Accuracy Beyond Google Analytics

Analytics solution, Nexinsight, revealed significant inaccuracies in Google Analytics’ gender split and enabled high-income audience segmentation for tailored offers, resulting in improved CTR for fashion e-commerce platform Kasta.

View Case
View All Cases

Frequently Asked Questions

What makes the behavioural analytics available in myGaru unique for retailers?

Drawing on exclusive data from myGaru’s partnered telecom operators, retailers can analyse geo-traffic to existing points of sale and identify optimal locations for new outlets. The unique fusion of online and offline data from telecoms reveals numerous behavioural insights about their audience, while also enabling churn-risk detection by identifying customer segments visiting competitor stores or websites in the same retail category. Ultimately, this empowers retailers to allocate advertising budgets more effectively — boosting sales from existing customers, acquiring new relevant audiences, and retaining their customer base from switching to competitors.

How can I increase my earnings with myGaru?

• Retailer–telecom data complementarity — the synergy between retailer and telecom data, significantly boosting its overall value. • More profitable audience extension — achieve higher returns from audience extension by buying media more efficiently using myGaru ID. • New data use case for performance measurement — retailer data became an important element for FMCG brand awareness campaigns’ performance measurement. • Instant monetisation for mid-sized retailers — even without large audience reach or resources for audience extension, myGaru enables a quick and easy path for data monetisation without any investments.

Can I integrate my ERP/CRM system with myGaru?

Yes. Digitalising ERP/CRM systems is one of the main use cases for myGaru. The platform enables deep integration with partners’ ERP/CRM systems, positioning the myGaru client software (data clean room) as the backbone of those systems. This allows you to activate built-in audience intelligence and activation, as well as performance measurement directly within your ERP environment.

Is myGaru compliant with GDPR and other national data protection laws?

Yes. myGaru was designed to comply with GDPR and can be flexibly adapted to meet the regulatory requirements of any country where it operates. The platform enforces strong privacy safeguards, prevents data enrichments between participants, and provides citizens with two-layered control over their data.

How is access to my data restricted and monitored to prevent misuse?

myGaru’s client software is open-code, allowing data vendors to verify that there are no backdoors. All data remains physically stored on the data vendor’s own premises. Each vendor sets access levels for individual data segments, with all access events logged and protected by cryptographic tool that ensure the integrity and auditability of the data access history.

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